Focus the audience (and you!) on the reason for
Establish a theme. It helps to use a hook – quote,
anecdote, statistic, observation – to wake people up and get their attention.
Demonstrate understanding of need
Use facts and/or emotion (how well do you know
your audience?) to dramatize the need and demonstrate the depth of your
Support with facts. Use lists, comparisons,
examples, specifics. Show vs. tell.
Focus on benefits
How will this make our life (career, business,
dreams, problems, etc.) better?
Summarize key points
Keep it simple. Keep it bold.
Tie into opening
Remember the theme?
Call to action
Audience must understand what to do, when to do
it, where to do it, why to do it, and how to do it.